Support Fibromyalgia Network – Mondragon Design

Case Study: Branding for National Nonprofit

Fibromyalgia National Health Organization

The Fibromyalgia National Health Organization is a 501(c)(3) nonprofit on a mission to advance patient and medical education, research, and advocacy for Fibromyalgia.

Overview

FIBROMYALGIA NATIONAL HEALTH ORGANIZATION, National Nonprofit

Client: Melissa Talwar, Board Certified Functional Medicine Health Coach, Nonprofit Director, Patient Advocate, and Educator

Project Duration: Support Fibro (2017 to 2024), FNHO (2024 to Present)

Background: The Support Fibromyalgia Network is a 501(c)(3) nonprofit dedicated to advancing patient and medical education, research, and advocacy for Fibromyalgia. The organization sought to differentiate itself from traditional fibromyalgia associations, aiming for empowering imagery and engaging marketing strategies. In 2024, the nonprofit updated their name to the Fibromyalgia National Health Orgainization.

Challenge: The primary challenge was the need for a cohesive branding strategy for the newly established nonprofit. The organization sought to break away from traditional fibromyalgia imagery, notably the widespread use of butterflies, which is perceived as overused, outdated, and ineffective.

Objective: The goal was to develop a bold, empowering brand identity that resonated with individuals affected by Fibromyalgia while also appealing to a broader audience for support and advocacy.

Fibromyalgia-National-Health-Organization

Updated logo for new name in 2024

New Branding Strategy

Summary: The Fibromyalgia National Health Organization’s new logo reflects a powerful evolution in the organization’s mission and identity. Designed to represent hope, empowerment, and national unity, the logo introduces a modern, bold visual system centered around a symbolic torch, our “Torch of Hope.” This beacon stands for illumination and resilience, guiding patients, caregivers, and healthcare professionals toward greater understanding and improved care for fibromyalgia.

The typography is strong and accessible, reinforcing the organization’s credibility while maintaining a human-centered warmth. The color palette evokes trust, vitality, and support aligned with FNHO’s expanded focus on nationwide healthcare initiatives, research, and community empowerment. This rebrand honors FNHO’s legacy as the Support Fibromyalgia Network while positioning the organization as the premier national leader in fibromyalgia health advocacy.

Original Strategy

Brand Messaging: Developed a narrative emphasizing empowerment, community support, and proactive advocacy. The messaging was tailored to resonate with those affected by Fibromyalgia and potential supporters, focusing on strength, resilience, and the importance of research and education.

Visual Identity: Created a logo and visual elements that steer clear of traditional fibromyalgia imagery. The design incorporated vibrant colors and dynamic shapes to convey energy and positivity, symbolizing a proactive approach to managing and advocating for Fibromyalgia.

Digital Presence: Overhauled the website and social media platforms to reflect the new branding. This included user-friendly interfaces, streamlined content focused on education and resources, and consistent use of the new visual identity for cohesive online branding.

Marketing Materials: Produced various materials, such as brochures, flyers, and T-shirts, all adhering to the new brand style guide. These materials were designed to be visually striking and informative, suitable for various outreach and educational settings.

Community Engagement: Enhanced the organization's outreach through branded events, workshops, and partnerships. This included developing promotional materials for the Fibromyalgia Community Conferences and other events, fostering a sense of community and shared purpose.

Results

Outcomes:
• Virtual Education Tours — The new branding enabled the nonprofit to host virtual education tour events, engaging people with Fibromyalgia and overlapping autoimmune conditions.
• National Fibromyalgia Delegates Training Program — A program was established to train advocates in effectively speaking to Congressional leaders about Fibromyalgia.
• Fibromyalgia Community Conferences 2022 & 2023 — Successfully hosted online conferences featuring doctors, patients, and advocates worldwide. The conferences included interviews, talks, and workshops, fostering a global dialogue on Fibromyalgia.

Reflection: This project underscores the power of thoughtful branding in the nonprofit sector. By moving away from conventional imagery and embracing a bold, empowering visual identity, the Support Fibromyalgia Network has more effectively engaged its audience and advocated for change. The successful execution of the branding strategy has increased the organization's visibility and played a crucial role in its educational and advocacy efforts.

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