417 Sports Chiropractic

Case Study: Brand Update for Healing Expert and Trainer

Aisha Heals

With over 17 years of extensive training across the globe, Aisha Ahmed helps people suffering from chronic symptoms, stress, emotional pain, and distress by transforming and transmuting the root cause of their issues in Toronto, ONT.

Before

After

Overview

AISHA HEALS, Brand update

Client: Aisha Ahmed, Subconscious Healer (Toronto, ONT)

Background: Aisha Ahmed seamlessly blends spiritual and energy healing, light medicine, intuitive insight, and scientifically supported methods within her healing practice to foster profound and swift transformative changes for her clientele.

Challenge: The existing brand lacked cohesion, emotional resonance, and a clear visual language that reflected Aisha’s deep, transformative work. We needed to create a brand identity that communicates trust, spiritual depth, and empowerment. The brand must resonate with high-achieving clients, offering them a path to monumental success without sacrificing personal fulfillment or burnout, all while constructing a lasting legacy.

Logo explorations

Strategy

Brand Messaging: The brand messaging for Aisha Heals centers on empowerment, compassion, and transformation. Through carefully crafted language, the brand speaks directly to those who feel unheard and disillusioned by traditional healing paths. Messaging focuses on the emotional journey, validating the pain of past experiences while offering hope through a unique blend of subconscious healing modalities.

Visual Identity: The visual identity evokes calm, clarity, and inner transformation. A refined logo incorporates organic, flowing forms that symbolize alignment and energetic release. The color palette uses soft neutrals, sage, sand, and lavender with accents of gold to convey healing, spiritual depth, and resilience. Typography blends an elegant serif with a modern sans-serif to reflect grounded wisdom and contemporary professionalism. Together, these elements build a cohesive and meaningful aesthetic reflecting Aisha’s integrative wellness approach.

Digital Presence: Aisha Heals’ digital presence was designed to reflect ease, empathy, and credibility. The website features intuitive navigation, calming visuals, and gentle animations to guide users through services, testimonials, and educational content. Calls to action are compassionate and clear, helping users book sessions or learn more without pressure. Social media graphics mirror the site’s visual language, reinforcing brand consistency across platforms.

Marketing Materials: All marketing materials were crafted to maintain emotional resonance while conveying professionalism. To ensure consistency, business cards, client intake forms, brochures, and email templates follow the brand’s color palette and typography. Visuals highlight client transformation, not just services. Key phrases and testimonials are integrated to build trust and reinforce outcomes. Whether digital or print, each piece is an extension of Aisha’s practice that is inviting, warm, and deeply aligned with the client’s journey.

Community Engagement: Through online workshops, guided meditations, and Instagram Live sessions, Aisha fosters a two-way dialogue with her audience. Branded templates for content sharing and curated hashtags help maintain cohesion while encouraging interaction. Testimonials and healing stories are regularly featured to highlight transformation and inspire others. The brand’s voice in community spaces remains authentic, empathetic, and inclusive, positioning Aisha as both a trusted guide and a collaborator in her clients’ healing process.

Refined logo explorations with key elements

Final logo with horizontal versions

Brand icons

Submark and website icons

Results

Outcome: The new branding elevated Aisha’s credibility increased her website and social media engagement and gave her tools to speak more clearly to her ideal audience.

Reflection: This project reinforced the power of design to support emotional resonance and transformation. Working with Aisha requires deep listening and creating a brand that reflects her purpose.

Website: aishaheals.com

Example of social media posts with new branding